000 00300nam a2200121Ia 4500
008 161118s2016 xx 000 0 und d
082 _a380.1 McC-B
100 _aMcCarthy,E.J.
245 0 _aBasic marketing: managerial approch
260 _aNew Delhi
_bUniversal
300 _a749+26p.
942 _2ddc
999 _c22321
_d22321