TY  - BOOK
AU  - Levitt, Theodore. 
TI  - HBR's 10 Must Reads on Strategic Marketing : Featuring "Marketing Myopia" 
SN  - 978-1-4221-8988-7
U1  - 823  LEV-O 
PY  - 2013///
CY  - Boston
PB  - Harvard Business Review Press 
ER  -