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HBR's 10 Must Reads on Strategic Marketing Featuring "Marketing Myopia"

Levitt, Theodore.

HBR's 10 Must Reads on Strategic Marketing Featuring "Marketing Myopia" - Boston Harvard Business Review Press 2013 - 206

ISBN: 978-1-4221-8988-7

Dewey Class. No.: 823 LEV-O

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HBR's 10 Must Reads on Strategic Marketing Featuring "Marketing Myopia"